Designing a homepage that gets people excited about your work, and maximizes your chance of selling them a print Defining a niche The market for photographic fine art prints is saturated. Very few people would dispute that. Art.com and a handful of other sites have locked up most of the low hanging fruit, with a… …Continue Reading
The Laboratory ...
Being A Man of Science, Jekyll Whispers Under His Breath, "Oh Shit!"
On advertising, creativity, selling art - online and otherwise, website design for photographers and whatever else is on my mind.
Where I experiment with spells, incantations, potions and traditional advertising techniques and share the results
I used to work in an agency with a fellow who was fond of saying "it's advertising, not brain surgery." But in a sense he was wrong for advertising is changing a person's perception, which is only done by affecting the brain.
This is what I've learned, what works and what doesn't. It's where I look at questions and find solutions and explain why we do what we do.
You'll find several articles where I explain what I've done for myself, for after all, I was my first client. It should be of some comfort to you that I experiment on myself, before taking what I learn and apply it to my clients.
You'll find journal entries, case histories and whatever else comes to mind. Some of this may apply to you and if so, you're welcome to take what you need and employ this knowledge to your own advertising and marketing.
And of course, if you're so inclined, I'm available to help.
Call 631-935-4726 or click here
Greenman, Lacock Abbey, Great Britain “There’s nothing wrong with wanting to provide a good living for your family and employees. But that’s no reason to screw your customers, your competition and the planet in the process.” We believe in quality, in a thoughtful process. We find it irksome to produce a shitty product. So we don’t do… …Continue Reading
Or why the words “dicking around” appear on this website Does profanity have a place in your marketing scheme? Hell yes. With a caveat. If your clientele uses it, you’re safe. Is it advisable? Common sense would tell you no. Some people are offended, and offending people shrinks the pool of potential clients. Let’s use… …Continue Reading
Blending healing, light and photography into an integrated online presence with WordPress and SmugMug If memory serves me correct, the first project I did with A’na Satara was for Sacred Light Photography. That’s taken a backseat to her regular practice, becoming more of an extension to what she does. Fine art photographers have a tough… …Continue Reading
I’m a web designer. If I chose to do so, I could custom build my own photography site. I don’t need a service which caters to photographers. I choose to use one. Why? First off, convenience. Even if you know what you’re doing, building a photography website, and maintaining that site is a pain in… …Continue Reading
I’ve made some great friends through social media – lasting friendships with people throughout the world. I’ve been back in contact friends who have slipped away, learned more about how people think and live than I ever thought possible. This is what social media does best. A lot of businesses use social media as a… …Continue Reading
I recently had a conversation with the proprietor of a local hotel about how many people were looking for accommodation online. Now understand, this particular market of online advertising is huge, at least in places where tourism is popular. But a quick search of statistics from Google showed us an important fact. In our town… …Continue Reading
Templates for photographer’s websites are all the rage – a plug and play image right out of the box. The Green Man Design Studio talks about what you can’t buy in a box, and why your site will fail if you don’t have it.