The Laboratory ...

Being A Man of Science, Jekyll Whispers Under His Breath, "Oh Shit!"

On advertising, creativity, selling art - online and otherwise, website design for photographers and whatever else is on my mind.

Where I experiment with spells, incantations, potions and traditional advertising techniques and share the results

I used to work in an agency with a fellow who was fond of saying "it's advertising, not brain surgery." But in a sense he was wrong for advertising is changing a person's perception, which is only done by affecting the brain.

This is what I've learned, what works and what doesn't. It's where I look at questions and find solutions and explain why we do what we do.

You'll find several articles where I explain what I've done for myself, for after all, I was my first client. It should be of some comfort to you that I experiment on myself, before taking what I learn and apply it to my clients.

You'll find journal entries, case histories and whatever else comes to mind. Some of this may apply to you and if so, you're welcome to take what you need and employ this knowledge to your own advertising and marketing.

And of course, if you're so inclined, I'm available to help.

Let's talk

Call 631-935-4726 or click here