Finding an individual, albeit curious niche in a local market I’m a photographer, but not the kind people around here normally think of. My main claim to fame is travel photography and I get income from selling prints, as well images for book covers, advertisements and magazine articles. The reason I’ve had the success that… …Continue Reading
The Laboratory ...
Being A Man of Science, Jekyll Whispers Under His Breath, "Oh Shit!"
On advertising, creativity, selling art - online and otherwise, website design for photographers and whatever else is on my mind.
Where we experiment with spells, incantations, potions and traditional advertising techniques and share the results
I used to work in an agency with a fellow who was fond of saying "it's advertising, not brain surgery." But in a sense he was wrong for advertising is changing a person's perception, which is only done by affecting the brain.
This is what we've learned, what works and what doesn't. It's where we look at questions and find solutions and explain why we do what we do.
You'll find several articles where I explain what I've done for ourselves, for after all, I was my first client. It should be of some comfort to you that I experiment on myself, before taking what I learn and apply it to my clients.
You'll find journal entries, case histories and whatever else comes to mind. Some of this may apply to you and if so, you're welcome to take what you need and employ this knowledge to your own advertising and marketing.
And of course, if you're so inclined, we're available to help.
Call 631-935-4726 or click here
The advantages and drawbacks of adding fine art books to what you sell, and how to do it The drawback of selling fine art prints is that most of the time, most people aren’t in the market to buy one. You’re an artist for Christ’s sakes, you want a decent price for your prints. But… …Continue Reading
There are many good reasons to invest time in email marketing … greater reach, more information and best of all, it’s free A healthy email list of clients and potential clients is one of the most valuable assets in your marketing toolbox. Social media has a dismal record for reaching all your followers. Obviously they… …Continue Reading
Or how a southern Illinois redneck got involved with a children’s charity in the service of the Crowned Princess of Serbia Part of my work at my last full time gig was party invitations for the CEO and his wife. They’re old school New Yorkers, albeit the successful type. They summer in the Hamptons and… …Continue Reading
Product illustration for manufacturing and industry Napco, a Fortune 500 company invents and manufactures components for security systems. Based on Long Island, they were one of the original companies in that field. Over the years the smaller companies were bought up by the big players. At the time, the two big ones were Honeywell and… …Continue Reading
An Evansville massage therapy business goes with large, close up images for maximum impact I’m a photographer, so I like to see large images. But I’m not alone. If you look at ads from major corporations or their websites, you’ll find that for the most part, images are as large as they can be. There’s… …Continue Reading
It’s been several years since I first created the website for Carmi, Illinois, the town where I live. It might not be your stereotypical small town in middle America, but it’s darned close. A city website has a few purposes. The first is a legal one, to be able to post city council agendas and… …Continue Reading
UPDATE 9-18: Since writing this article the site has gone through another metamorphosis. So don’t be surprised if you visit it and find it somewhat different, as the new focus for the homepage is on a series of books we’re releasing this fall. THE FIRST LESSON I LEARNED about SEO was words attracted more visitors… …Continue Reading