UPDATE 9-18: Since writing this article the site has gone through another metamorphosis. So don’t be surprised if you visit it and find it somewhat different, as the new focus for the homepage is on a series of books we’re releasing this fall. THE FIRST LESSON I LEARNED about SEO was words attracted more visitors… …Continue Reading
The Laboratory ...
Being A Man of Science, Jekyll Whispers Under His Breath, "Oh Shit!"
On advertising, creativity, selling art - online and otherwise, website design for photographers and whatever else is on my mind.
Where we experiment with spells, incantations, potions and traditional advertising techniques and share the results
I used to work in an agency with a fellow who was fond of saying "it's advertising, not brain surgery." But in a sense he was wrong for advertising is changing a person's perception, which is only done by affecting the brain.
This is what we've learned, what works and what doesn't. It's where we look at questions and find solutions and explain why we do what we do.
You'll find several articles where I explain what I've done for ourselves, for after all, I was my first client. It should be of some comfort to you that I experiment on myself, before taking what I learn and apply it to my clients.
You'll find journal entries, case histories and whatever else comes to mind. Some of this may apply to you and if so, you're welcome to take what you need and employ this knowledge to your own advertising and marketing.
And of course, if you're so inclined, we're available to help.
Call 631-935-4726 or click here
What’s the value of having a wordpress blog for my photography business? I get that question a lot and my answer varies. I’ve had my own WordPress blog for about a decade and can vouch for the value of having one. The obvious answer is this … more search traffic. Let’s face it, Google gives a higher… …Continue Reading
Go ahead, raise your prices When something you create resonates with someone else, it becomes art. That starts with yourself. If you see your work as art, you’re an artist. When it comes to pricing their art, people tend to think of their work as a commodity, in relation to other available items. This is… …Continue Reading
Flexible SmugMug solutions meets the needs of an uncompromising and ever changing field The number one demand of the fashion industry is that images look great, so SmugMug’s promise of “your images look better here” was all important. With out of the box mobile responsiveness, it’s a simple matter to find the right balance so… …Continue Reading
When designing a photography site, it makes sense to show your images based on how your visitors are looking to purchase About a decade ago I started a site to sell fine art prints. It was my first personal website and surprisingly it took off. There’s never been a year where expenses outweighed profits, but… …Continue Reading
Expanding a product line when sales start to dip Using a Red Bubble shopping cart with a WordPress storefront A Note: There was some interest in the calendars below. However, RedBubble decided to get out of the calendar business, and as the other items on the site that sold were available elsewhere, I decided to… …Continue Reading
The worlds first literate garage band? Combining the work of the romantic poets with acid rock and SEO A few years ago my kid got a set of drums. Playing drums is boring without a band, so I thought why not join him? I’d played most of my life, though not in several years. So… …Continue Reading
If you have to work, shouldn’t it be work that you enjoy and work that makes a difference? ABOUT A DECADE AGO, I was working on Long Island for a Fortune 500 company. I was the art department, more or less a one person show and over time that grew to include internet and video…. …Continue Reading