Any web designer can create a website which makes you look professional, but if it doesn’t sell you’ve wasted your time and money

People are in a hurry, there’s a lot of competition for their business, and simply put, if you can’t get your message crammed into a single idea, you’re likely going to fail.

In advertising you reach for the big idea – your main benefit to consumers and your message, put together in a single impactful and easy to remember sentence. It’s the first thing a potential customer knows about you and that impression colors everything they learn about it later.

I give you ideas and together we take one and make it a big idea, one that makes people want what you’re selling. Believe it or not, people pay big money for this crap, because it actually works. (It’s not only the most important, but it’s also the most interesting part of any project. You get it cheap because I detest boredom.)

The big idea behind your website can be applied to all your advertising, so people get the same message regardless of how you reach them. As I said, people are in a hurry, and you’re doing damned good if you get one idea across that sticks with them. Makes sure it’s the right one.

Finally: Click here for the big picture