Some businesses have to be on the internet. For many of us, it’s where the customers are, as well as our competition. And to be competitive, we need a lot more than just what is essentially an online business card or brochure. There’s a lot of opportunity here if you’re willing to make the investment.
The more pages you add to a site, the easier it is for visitors to get lost, bored or just drift away. You’ve got to keep them moving through the site the way you want. You want them to find what they’re looking for quickly, which means starting with a navigation structure that won’t become a boondoggle as your site grows.
The web is a great way to earn the loyalty of your customers, and it’s a lot easier to get repeat business from satisfied customers than to convert new ones. It’s a great way to deliver news to a targeted audience – sales, menus, events – or for organizations and towns – meeting, news and agendas. You can deliver a lot of information about a new product to the people who are most interested – more detail than a newspaper or radio. And sure as hell more economically. Video can make the complicated seem simple, and people love it.
If you can’t tell the story of your business in three or four pages, then we should talk. There are options to building a bigger site, including doing it sections at a time, spread out over the year. In fact, it can even be an advantage when trying to rank high on Google. There is plenty you can do yourself to cut costs even further. Or you can turn it all over to me and go about your business.
There are opportunities you probably don’t even know you have, that can deliver business to your front door. I’ll help you develop a strategy and a site that can make you competitive online.