The reason you see less print advertisement is that it’s damned hard to do it right …
Most would agree that Shakespeare was one of the most creative people to find his way into print. Yet he did most of his writing in iambic pentameter, which is not only hard to read today, but must have been a bugger to write.
There’s an old advertising saying that reads “if it doesn’t sell it isn’t creative.” The bottom line for creativity is it should grow your bottom line.
There are rules for print advertising too, that can help ensure success. Not knowing the rules almost surely risks failure. Knowing them and breaking them anyway is a reason for firing your advertising consultant. With the high cost of advertising space and print materials, is it worth the risk?
We all love gorgeous, full color print materials, and I love creating them, but when your budget is strapped, isn’t it good to know there are solutions far cheaper that can be just as effective?
Green Man Design Studio produces magazine and newspaper advertisements, brochures, catalogs, annual reports, packaging and identity programs, including logo design, business cards, letterheads and stationery. I have the awards that say they’re creative. But most importantly, I’ve seen clients’ business increase because of the work. I can’t think of anything more creative than that.